Product Video
Description
Hand-woven from 100% New Zealand Wool, the Kettering shag rug delivers serious plush comfort in a soft, versatile cream palette that works in almost any room.
A rectangular high-pile wool shag rug in a warm cream and ivory colorway. The surface is dominated by a soft cream base with subtle horizontal bands of slightly deeper golden-ivory tones drifting across the width of the rug, creating a gentle wave-like or ombre effect rather than a defined pattern. The pile is thick and fluffy, with visible variation in yarn texture — some areas appear slightly denser or lighter, giving the surface an organic, handcrafted quality. The edges are cleanly bound with no fringe or tassels. At a glance, the rug reads as a warm, plush, nearly solid cream with just enough tonal movement to feel interesting rather than flat.
- Hand-woven from 100% New Zealand Wool — naturally soft and durable
- High pile at 1.0" thick — genuinely plush and cozy underfoot
- Soft cream and ivory palette with subtle golden wave tones
- Eco-friendly natural fiber construction
- Versatile neutral colorway pairs with almost any decor
- Spot clean only — use a rug pad for best stability
Product Attributes
Styling Guide
soft, airy, and effortlessly cozy
warm paletteA warm, enveloping cream base with soft ivory highlights and faint golden-yellow undertones that drift across the surface in gentle horizontal waves, creating a tone-on-tone effect that feels both calm and quietly luxurious.
Honey Oak Hardwood
Light Maple Wood
Warm Beige Tile
Whitewashed Oak Plank
Ideas for Your Space
About This Rug
The Kettering area rug is a beautifully understated piece that brings warmth and texture to any room. Crafted from 100% New Zealand Wool and hand-woven in India, this high-pile shag rug features a soft, cloud-like surface in a soothing palette of cream, ivory, and pale golden tones. The subtle horizontal wave-like variation in color gives it a gentle abstract quality — not a bold pattern, but enough visual interest to keep it from feeling flat.
At over an inch thick, it's genuinely plush underfoot, making it ideal for living rooms, bedrooms, or any space where comfort matters. The natural wool construction means it's eco-friendly and durable, with a texture that only improves with age. Its neutral cream tones make it incredibly versatile — it pairs effortlessly with warm wood furniture, linen sofas, or modern minimalist interiors.
A rug pad is recommended to keep it in place. Spot clean only to preserve the natural wool fibers. If you're looking for a cozy, high-quality shag rug that doesn't shout for attention but quietly elevates a room, the Kettering delivers.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2x3 Small | 2' x 3' Rectangle | Rolled | 24x4x4 |
| 3x5 Area Rug | 3'6" x 5'6" Rectangle | Rolled | 42x5x5 |
| 6x9 Area Rug | 6' x 9' Rectangle | Folded | 27.00000x26.00000x5.00000 |
| 8 Runner | 2'6" x 8' Runner | Rolled | 30x6x6 |
| 8 Round | 8' Round | Rolled | 96x8x8 |
| 8 Square | 8' Square | Folded | 29.00000x5.00000x26.00000 |
| 8x10 Area Rug | 8' x 10'6" Rectangle | Folded | 29.00000x5.00000x26.00000 |
| 9x12 Area Rug | 9' x 13' Rectangle | Folded | 29.00000x12.00000x29.00000 |
| 10 Runner | 4' x 10' Runner | Rolled | 48x5x5 |
| 10 Round | 10' Round | Rolled | 118x11x11 |
| 10x14 Area Rug | 10' x 14' Rectangle | Folded | 32.00000x32.00000x10.00000 |
| 12x15 Area Rug | 12' x 15' Rectangle | Folded | 32.00000x38.00000x11.00000 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Kettering Solid Cream Wool Shag Rug