Product Video
Description
Hand-woven from 100% New Zealand wool, the Lochwinnoch brings authentic Moroccan Berber style home — plush shag texture, bold geometric diamonds, and charming fringe trim in a timeless cream and charcoal palette.
A rectangular hand-woven shag rug with a warm cream/ivory base and charcoal gray geometric patterning arranged in distinct horizontal bands. The pattern alternates between rows of interlocking diamond lattice motifs, rows of small open circles or oval shapes, and thin horizontal line borders — all in a classic Moroccan Berber style. The pile is visibly thick and slightly tousled/shaggy, giving the surface a textured, handmade appearance with slight irregularities that add to its artisanal character. Both short ends are finished with knotted fringe/tassels in a natural cream color, approximately 3 inches long. The overall impression is of a cozy, globally-inspired wool rug with strong geometric structure and a soft, lived-in warmth.
- Hand-woven from 100% New Zealand wool — naturally durable and soft
- Plush 1.25" pile with 1.5" total thickness for luxurious underfoot feel
- Authentic Moroccan Berber diamond and trellis geometric pattern
- Knotted fringe trim along both ends for boho-tribal character
- Neutral cream and charcoal palette — pairs with almost any décor
- Global-inspired design with handmade craftsmanship from India
Product Attributes
Styling Guide
relaxed, globally-inspired warmth
neutral paletteA warm cream base dominates the surface, with rows of charcoal gray geometric motifs — diamonds, lattice lines, and small circles — creating a high-contrast yet earthy, neutral palette that feels both bold and effortlessly calm.
Light Oak Hardwood
Honey Maple Wood
Whitewashed Plank
Warm Beige Tile
Ideas for Your Space
About This Rug
The Lochwinnoch Area Rug is a stunning hand-woven wool piece that brings authentic Moroccan Berber character to any room. Crafted from 100% New Zealand wool, its cream base is layered with rows of charcoal geometric diamonds, trellis lattice patterns, and small circular motifs — all arranged in horizontal bands that give it a beautifully structured yet organic feel. At 1.25 inches of plush pile and 1.5 inches total thickness, this rug is genuinely soft and luxurious underfoot.
The shaggy, slightly tousled texture adds depth and warmth, while the knotted fringe trim along both ends completes the boho-tribal aesthetic. Whether you're styling a living room, bedroom, or reading nook, this rug brings a relaxed, globally-inspired charm that works equally well in modern, farmhouse, or eclectic interiors. The neutral cream and charcoal palette makes it easy to pair with almost any furniture or wall color.
Handmade in India with meticulous craftsmanship, the Lochwinnoch is built to last and only gets better with age.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2x3 Small | 2' x 3' Rectangle | Rolled | 24x7x7 |
| 5x7 Area Rug | 5' x 7'6" Rectangle | Folded | 27.00000x26.00000x5.00000 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Lochwinnoch Area Rug - Clearance