Description
Hand-knotted from 100% natural jute, the Semora brings bold Moroccan-inspired abstract lines to your floor in a warm, earthy beige and brown palette.
A rectangular, low-pile area rug with a sandy beige ground and an allover abstract pattern of irregular, hand-drawn dark espresso-brown vertical lines. The lines vary in width and curve organically, creating a tribal Moroccan-style lattice of elongated shapes and angular motifs that run from top to bottom across the entire field. The texture is visibly coarse and fibrous — consistent with hand-knotted natural jute — with a flat, tight weave and no fringe or tassels. The edges are cleanly bound. The overall impression is of a raw, artisanal piece with bold graphic energy in a completely neutral, earthy palette.
- Hand-knotted construction — each knot tied by skilled artisans in India
- 100% natural jute — earthy, sustainable, and durable
- Bold Moroccan-inspired abstract line pattern in beige and brown
- Low pile (0.11 in) — lays flat, great for high-traffic areas
- Versatile neutral palette pairs with boho, farmhouse, and modern interiors
- Professional cleaning recommended to preserve natural fibers
Product Attributes
Styling Guide
grounded, earthy, and artisanal
warm paletteA warm sandy beige dominates the field, with dark espresso-brown hand-drawn abstract lines weaving vertically across the surface — the overall palette feels like sun-baked earth and raw natural fiber, grounded and organic.
Honey Oak Hardwood
Wide-Plank Pine
Warm Beige Tile
Light Bamboo
Ideas for Your Space
About This Rug
The Semora Jute Rug brings an effortlessly organic, Moroccan-inspired aesthetic to any room. Hand-knotted from 100% natural jute, this rug features a striking abstract pattern of irregular vertical lines and tribal-style geometric motifs in warm brown against a sandy beige ground — the kind of design that looks like it was drawn by hand, because it essentially was. The low pile (0.11 inches) sits flat and firm underfoot, making it ideal for high-traffic areas like living rooms, dining rooms, and entryways.
At 0.24 inches thick, it layers beautifully over other rugs or sits cleanly on hardwood floors. The earthy, neutral palette of beige, tan, and dark brown makes it an incredibly versatile anchor piece — equally at home in a boho loft, a farmhouse dining room, or a minimalist modern space. Made in India with superior hand-knotted craftsmanship, this rug is built to last.
Note: professional cleaning is recommended to preserve the natural jute fibers. A rug pad is advised for best performance.
Care & Cleaning
To ensure the longevity and appearance of your jute rugs, please follow these guidelines:
- Regularly vacuum the rug using a low-power setting, ensuring to approach from various angles due to the natural fiber's loose threads and knots.
- Should you encounter loose threads on the rug's surface, trim them using household scissors. To prevent damage or unraveling, avoid pulling threads from the rug's face.
- In the event of spills, blot gently with a clean, undyed cloth to absorb as much of the spill as possible, working from the edges towards the center to prevent spreading.
- If you decide to use cleaning solvents, test on a small hidden area first.
- For stubborn stains, seek the services of a professional cleaner who specializes in natural fiber rugs.
- Avoid dry cleaning as the harsh chemicals can damage or cause fading in the rug.
For more information, check out our Rug Care Instructions.

Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Semora Jute Rug - Clearance












