Description
Real hair-on-hide cowhide with a tone-on-tone chevron pattern in soft ivory and cream — natural texture that quietly transforms any modern or minimalist room.
A rectangular area rug covered entirely in a large-scale tone-on-tone chevron (V-shaped) pattern rendered in soft ivory white, warm cream, and faint beige. The pattern is formed by the natural directional grain of the hair-on-hide material — fine, closely-packed hair strands create subtle linear texture that shifts direction at the chevron's center point, producing a mirrored V formation across the full surface. The overall palette is extremely light and neutral with no high-contrast elements — the pattern reads as textural rather than graphic. The surface is flat with no pile, smooth in appearance, and shows natural variation in tone across the hide. Edges are cleanly bound with no fringe or tassels. The rug has a calm, luminous quality at a glance.
- 100% genuine hair-on-hide cowhide — each rug is naturally unique
- Bold tone-on-tone chevron pattern in soft ivory and cream
- Ultra-low 0.39" profile — won't catch on doors or furniture
- Handcrafted construction with felt backing for floor protection
- Perfect for layering over larger rugs or as a standalone accent
- Natural odor dissipates within a few weeks of use
Product Attributes
Styling Guide
calm, natural, and quietly luxurious
neutral paletteA soft, tonal palette of ivory white and warm cream with faint beige undertones — the natural variation in the hide creates subtle shifts in tone across the chevron pattern, giving the rug a quietly organic, almost luminous quality.
Light Ash Hardwood
Honey Oak Hardwood
Pale Grey Concrete
White Oak Wide Plank
Warm Beige Tile

Ideas for Your Space
About This Rug
The Upland Premium Rug is a striking study in understated luxury — crafted entirely from 100% hair-on-hide cowhide, it features a bold tone-on-tone chevron pattern rendered in soft ivory, cream, and warm beige. The natural variation in the hide gives each rug a subtly unique character, with fine linear texture radiating outward in a classic V-shaped formation across the entire surface. At just 0.39 inches thick with no pile, it lays beautifully flat — perfect for layering over larger rugs or placing in rooms with low-clearance doors.
The felt backing keeps it grounded and protects your floors. This is a rug that earns its place in a modern, contemporary, or minimalist interior without demanding attention — it simply elevates everything around it. Ideal for bedrooms, living rooms, or any space where you want natural texture without visual noise.
Note: as with all genuine hide rugs, a mild natural odor may be present initially but typically dissipates within a few weeks.
Care & Cleaning
Preserve the beauty of your rugs with these care instructions:
- For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
- Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
- Engage professional rug cleaning services as required to maintain the rug's quality and longevity.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2x3 Small | 2' x 3' Rectangle | Rolled | 24x4x4 |
| 5'x8' Area Rug | 5' x 8' Rectangle | Rolled | 60x7x7 |

Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Upland Premium Rug - Clearance
