Description
Hand-woven in 100% natural jute with bold mustard and cream plaid stripes, the Alara brings rustic farmhouse warmth and boho tassel fringe to any space.
A rectangular hand-woven flatweave rug featuring bold horizontal stripes in alternating bands of golden mustard and natural cream-tan, creating a plaid-like grid effect where the woven texture adds subtle vertical variation within each stripe. The surface is visibly textured with a tight, coarse jute weave — no pile, with the natural fiber construction clearly visible. The color palette is warm and earthy, ranging from deep amber-gold to pale natural ivory. Along both short ends (top and bottom), the rug finishes with knotted tassel fringe approximately 3 inches long in the same natural jute tone. The overall impression is rustic, organic, and artisanal — like a piece woven by hand in a sun-drenched workshop.
- Hand-woven from 100% natural jute — eco-friendly and artisanal
- Bold horizontal plaid stripe pattern in mustard gold and cream
- Knotted tassel fringe detail along both short ends (3" length)
- Flatweave construction, 0.5" thick — lays flat, great for layering
- Handcrafted in India with traditional weaving techniques
- Pair with a rug pad for added grip and underfoot comfort
Product Attributes
Styling Guide
sun-warmed and naturally grounded
warm paletteWarm alternating bands of golden mustard and natural cream-tan create a sun-baked, earthy palette that feels both grounded and inviting — like woven sunshine on your floor.
Honey Oak HardwoodWide Plank Pine
Light Maple Wood
Warm Beige Tile
Whitewashed Wood
Ideas for Your Space
About This Rug
The Alara Area Rug brings a warm, grounded farmhouse charm to any room with its hand-woven jute construction and bold horizontal stripe-plaid pattern in earthy tones of mustard gold, tan, and natural cream. Crafted in India from 100% natural jute fiber, this flatweave rug has a beautifully textured surface that feels organic and artisanal underfoot. The knotted tassel fringe along the top and bottom edges adds a relaxed boho touch that works equally well in a cozy living room, a breezy entryway, or a rustic bedroom.
At 0.5 inches thick with no pile, it lays flat and pairs perfectly with a rug pad for added grip and cushion. The earthy color palette — warm golden stripes alternating with lighter natural tones — makes it easy to layer over larger rugs or anchor a space on its own. Eco-friendly and handmade, the Alara is the kind of rug that gets better with character over time, fitting seamlessly into farmhouse, bohemian, or transitional interiors.
Care & Cleaning
To ensure the longevity and appearance of your jute rugs, please follow these guidelines:
- Regularly vacuum the rug using a low-power setting, ensuring to approach from various angles due to the natural fiber's loose threads and knots.
- Should you encounter loose threads on the rug's surface, trim them using household scissors. To prevent damage or unraveling, avoid pulling threads from the rug's face.
- In the event of spills, blot gently with a clean, undyed cloth to absorb as much of the spill as possible, working from the edges towards the center to prevent spreading.
- If you decide to use cleaning solvents, test on a small hidden area first.
- For stubborn stains, seek the services of a professional cleaner who specializes in natural fiber rugs.
- Avoid dry cleaning as the harsh chemicals can damage or cause fading in the rug.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2x3 Small | 2' x 3' Rectangle | Rolled | 24x4x4 |
| 5x7 Area Rug | 5' x 7'6" Rectangle | Folded | 27.00000x26.00000x5.00000 |
| 8 Runner | 2'6" x 8' Runner | Rolled | 30x8x8 |
| 8x10 Area Rug | 8' x 10' Rectangle | Folded | 29.00000x5.00000x26.00000 |
| 9x12 Area Rug | 8'10" x 12' Rectangle | Folded | 29.00000x12.00000x29.00000 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Alara Area Rug - Clearance