Description
A beautifully hand tufted 100% wool rug with classic Persian-inspired floral scrollwork in soft ivory, warm brown, and subtle blue — timeless style built to last.
A rectangular hand tufted wool area rug with a warm ivory/cream ground covering the majority of the field. The surface is covered in a dense allover traditional floral and botanical pattern featuring large stylized leaf clusters, scrolling vines, and medallion-like floral rosettes arranged symmetrically across the field. Motifs are rendered in warm brown, tan, soft gray, and delicate light blue-gray, with the ivory background providing generous negative space between elements. The pile is medium height with a slightly textured, hand-crafted appearance — not perfectly uniform, giving it an artisanal quality. Edges are cleanly bound with no fringe or tassels. The overall impression is of a classic Persian or Indian-inspired traditional rug in a soft, neutral, and airy colorway.
- Hand tufted from 100% pure wool — naturally durable and soft
- Classic allover floral and botanical Persian-inspired design
- Soft ivory base with warm brown, gray, and light blue accents
- Medium pile at 0.39 inch — comfortable underfoot, holds shape well
- 0.87 inch total thickness — substantial feel on any floor
- Timeless traditional style suits living rooms, bedrooms, and dining rooms
Product Attributes
Styling Guide
quietly refined and warmly inviting
warm paletteA warm ivory base dominates the field, with intricate floral and leaf motifs rendered in earthy brown and tan, accented by soft gray and whisper-soft light blue — a palette that feels quietly sophisticated and effortlessly neutral.
Honey Oak Hardwood
Light Maple Wood
Warm Beige Stone Tile
Medium Walnut PlankIdeas for Your Space
About This Rug
The Helia Area Rug brings timeless traditional elegance to any room with its lush allover floral and botanical motifs rendered in a soft ivory, beige, and warm brown palette with delicate light blue and gray accents. Hand tufted from 100% wool in India, this rug has a medium pile (0.39 inch) that feels substantial underfoot and holds its shape beautifully over years of use. The intricate scrolling leaf and medallion-inspired design draws from classic Persian and Oriental traditions, making it a natural anchor for living rooms, dining rooms, or master bedrooms that lean toward a refined, classic aesthetic.
The neutral ivory base keeps the rug versatile — it layers effortlessly with both warm wood tones and cooler stone or painted finishes. Wool construction means natural durability and a slight texture that adds visual depth. Whether you're furnishing a formal sitting room or softening a hardwood floor in a transitional space, the Helia delivers the kind of craftsmanship and classic beauty that never goes out of style.
Care & Cleaning
To keep your wool or cotton rugs in top shape, follow these steps:
- Begin by blotting any stains with a dry cotton or white paper towel.
- Use a blunt instrument to carefully remove food or debris.
- Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
- Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
- For the best results, we advise a yearly professional cleaning.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 9x12 Area Rug | 9' x 12' Rectangle | Rolled | 110x12x12 |
| 10x14 Area Rug | 10' x 14' Rectangle | Rolled | 118x11x11 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Helia Area Rug - Clearance