Product Video
Description
A richly textured hand-woven wool rug in warm brown and gray tones — the kind of understated, Scandinavian-modern piece that makes every room feel more intentional.
A rectangular flatweave area rug with a dense, tightly hand-woven loop texture throughout. The surface is dominated by warm medium brown tones interwoven with cool gray and soft beige, creating a subtle horizontal banding effect that reads as an organic, almost heathered pattern rather than a strict stripe. The color variation is natural and tonal — no sharp contrasts, just a rich layering of earthy neutrals that shift slightly across the surface. The weave is visibly textured with a chunky, basket-like quality. Edges are cleanly bound with no fringe or tassels. The overall impression is of a substantial, artisanal textile with quiet, understated character.
- Hand woven from 100% premium wool — naturally durable and eco-friendly
- Rich textured weave in warm brown, gray, and beige tones
- No-pile flatweave profile — easy to maintain, great for high traffic
- Nearly 1 inch thick (0.98") — substantial feel underfoot
- Scandinavian-modern aesthetic suits a wide range of interiors
- Spot clean with mild detergent; use with a rug pad for best results
Product Details
Product Attributes
Styling Guide
calm, grounded, and quietly sophisticated
warm paletteWarm brown dominates the surface, woven through with cool gray and soft beige in a way that feels organic and layered — like the natural variation of raw wool itself. The overall palette reads as a rich, earthy neutral that shifts slightly depending on the light.
Light Oak Hardwood
Whitewashed Pine
Warm Gray Luxury Vinyl Plank
Pale Concrete
Ideas for Your Space
About This Rug
The Newfolden Area Rug brings a quiet, grounded elegance to any room with its richly textured hand-woven wool construction. Crafted in India from 100% premium wool, this flatweave rug features a beautifully layered mix of warm brown, cool gray, and soft beige tones that shift subtly across its surface — giving it an organic, almost woven-basket quality that catches the light in the most satisfying way. The tight, looped weave creates a dense, tactile texture that feels substantial underfoot despite its no-pile profile, making it a smart choice for high-traffic areas like living rooms, dining rooms, and entryways.
Its Scandinavian-modern aesthetic keeps things clean and unfussy — this is a rug that lets your furniture shine while quietly anchoring the whole room. The neutral earth-tone palette plays beautifully with natural wood floors, linen sofas, and matte black or brushed brass accents. At nearly an inch thick, it has real presence without overwhelming a space.
Spot clean with mild detergent as needed, and use a rug pad underneath for added grip and longevity.
Care & Cleaning
To keep your wool or cotton rugs in top shape, follow these steps:
- Begin by blotting any stains with a dry cotton or white paper towel.
- Use a blunt instrument to carefully remove food or debris.
- Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
- Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
- For the best results, we advise a yearly professional cleaning.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 5'x8' Area Rug | 5' x 8' Rectangle | Folded | 27.00000x26.00000x5.00000 |
| 8x10 Area Rug | 8' x 10' Rectangle | Folded | 29.00000x5.00000x26.00000 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Newfolden Area Carpet - Clearance