Description
Hand-woven from jute and wool, the Nili brings organic texture and soft horizontal stripes to any farmhouse or coastal space — naturally grounded and effortlessly stylish.
A rectangular flatweave area rug with a warm sandy beige base covering approximately 75% of the surface. Thin, irregular horizontal stripes in dark brown and near-black run across the full width of the rug at uneven intervals, giving the pattern an organic, hand-drawn quality rather than a mechanical repeat. The texture is visibly woven — tight, flat, and slightly coarse — with the natural jute fibers creating subtle variation in the beige ground between stripes. There is no pile, no fringe, and no tassels; the edges appear cleanly bound. The overall impression is of a sun-bleached, naturally textured rug with quiet, understated pattern and an earthy, artisanal character.
- Hand-woven in India from 60% jute and 40% wool
- Organic horizontal stripe pattern in warm beige and dark brown
- Flatweave, no-pile construction — 0.35 inches thin and low-profile
- Natural fiber blend adds texture and earthy warmth to any room
- Ideal for farmhouse, coastal, boho, and rustic interiors
- Works great as a layering rug — pair with a rug pad for best results
Product Attributes
Styling Guide
grounded, natural, and quietly textured
warm paletteA warm sandy beige dominates the surface, crossed by thin, irregular horizontal stripes in dark brown and near-black that feel hand-drawn rather than printed — giving the palette an organic, sun-bleached quality that reads as effortlessly natural.
Honey Oak Hardwood
Light Ash Wood
Whitewashed Pine
Warm Beige Tile
Ideas for Your Space
About This Rug
The Nili Area Rug brings effortless natural warmth to any room with its hand-woven jute and wool construction and understated horizontal stripe pattern. Crafted in India from a 60% jute and 40% wool blend, this flatweave rug features a sandy beige base punctuated by thin, irregular dark brown and black stripes that give it an organic, artisanal character. The no-pile construction keeps it low-profile and easy to layer under furniture, making it ideal for high-traffic areas like entryways, living rooms, and dining spaces.
Its neutral earth-tone palette pairs beautifully with farmhouse, rustic, coastal, and boho interiors — essentially any space that leans into natural materials and relaxed, lived-in style. At 0.35 inches thick, it lies flat without bunching and works well with a rug pad for added grip and cushion. The natural fiber blend gives it a satisfying texture underfoot that only improves with age.
If you're looking for a grounded, honest rug that lets the room breathe without competing for attention, the Nili delivers exactly that.
Care & Cleaning
To ensure the longevity and appearance of your jute rugs, please follow these guidelines:
- Regularly vacuum the rug using a low-power setting, ensuring to approach from various angles due to the natural fiber's loose threads and knots.
- Should you encounter loose threads on the rug's surface, trim them using household scissors. To prevent damage or unraveling, avoid pulling threads from the rug's face.
- In the event of spills, blot gently with a clean, undyed cloth to absorb as much of the spill as possible, working from the edges towards the center to prevent spreading.
- If you decide to use cleaning solvents, test on a small hidden area first.
- For stubborn stains, seek the services of a professional cleaner who specializes in natural fiber rugs.
- Avoid dry cleaning as the harsh chemicals can damage or cause fading in the rug.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2x3 Small | 2' x 3' Rectangle | Rolled | 24x3x3 |
| 8 Runner | 2'6" x 8' Runner | Rolled | 30x7x7 |
| 9x12 Area Rug | 9' x 12' Rectangle | Folded | 29.00000x12.00000x29.00000 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Nili Area Rug - Clearance