Product Video
Description
Hand-woven from 100% New Zealand wool, the Vida rug layers plush shaggy stripes with flat-woven bands in soft gray and cream — a tactile, boho statement piece with natural fringe.
A rectangular hand-woven area rug with a striking high-low stripe pattern running horizontally across the full width. The dominant color is a warm medium gray, appearing in thick, shaggy, long-pile bands that alternate with flatter, tighter-woven cream and off-white sections. The contrast between the plush shaggy rows and the smooth flat-woven rows creates a deeply textural, almost sculptural surface. In the center of the rug, the flat-woven cream sections form a subtle stepped rectangular block, giving the design a loose geometric focal point. The overall palette is neutral — warm gray and natural cream with no bold accent colors. The rug is finished with natural cream fringe along the short edges, approximately 3 inches long. The overall impression is organic, artisanal, and richly textured — like a piece that was made by hand with intention.
- Hand woven from 100% luxurious New Zealand wool
- High-low pile creates rich tactile texture — 1.25" pile height
- Alternating shaggy and flat-woven stripe pattern
- Natural fringe edge detail for a boho finishing touch
- Neutral gray and cream palette — works with almost any decor
- Professional cleaning recommended — best for low-traffic areas
Product Attributes
Styling Guide
relaxed, textural, and effortlessly natural
neutral paletteA soft, earthy palette of warm gray and natural cream, with the gray dominating in thick shaggy bands and the cream appearing in flatter woven sections — the contrast between the two creates a layered, organic feel that reads as both neutral and visually interesting.
Honey Oak Hardwood
Light Ash Wood
Pale Grey Concrete
Natural Stone Tile
Ideas for Your Space
About This Rug
The Vida Area Rug is a stunning hand-woven piece crafted from 100% New Zealand wool, bringing a relaxed bohemian-farmhouse feel to any room. Its high-low pile construction creates a beautifully textured surface with alternating bands of soft gray and cream — some sections shaggy and plush, others flat and woven — giving it a rich, tactile depth that photographs can barely capture. The neutral gray and cream palette makes it incredibly versatile, pairing effortlessly with natural wood tones, linen sofas, and earthy decor.
At 1.25 inches of pile height and 1.5 inches total thickness, this rug is genuinely plush underfoot. The natural fringe detail along the edges adds that signature boho finishing touch. Handmade in India from luxurious New Zealand wool, it's a piece that feels artisanal and intentional.
Note that it requires professional cleaning only, so it's best suited for lower-traffic areas where you want to make a statement. Pair it with a quality rug pad for maximum comfort and stability.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 3x5 Area Rug | 3'6" x 5'6" Rectangle | Rolled | 42x8x8 |
| 5x7 Area Rug | 5' x 7'6" Rectangle | Folded | 27.00000x26.00000x5.00000 |
| 9x12 Area Rug | 9' x 12' Rectangle | Folded | 29.00000x12.00000x29.00000 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Vida Area Rug - Clearance