Description
Sweeping Art Deco arcs carved into rich denim blue wool — the Whan rug is a sculptural, tone-on-tone statement that transforms any modern space.
A rectangular area rug in a single deep denim blue color, featuring a bold tone-on-tone Art Deco geometric pattern composed of large concentric semicircular arcs and straight parallel lines arranged in quadrant-style sections across the entire surface. The pattern is created entirely through pile height variation — raised carved arcs contrast against a lower-cut ground in the same blue, giving the rug a three-dimensional, sculptural quality. The texture appears medium-pile with a smooth, dense wool surface. Edges are cleanly bound with no fringe or tassels. The overall impression is of a sophisticated, modern rug with strong graphic impact achieved through texture alone rather than color contrast.
- Hand-tufted in India from 100% premium wool
- Rich denim blue tone-on-tone Art Deco arc pattern
- Raised pile carving creates 3D sculptural texture
- Medium pile at 0.39" — plush yet low-profile
- 0.59" total thickness with canvas backing
- Professional cleaning recommended for longevity
Product Attributes
Styling Guide
cool, sculptural, and quietly sophisticated
cool paletteA deep, saturated denim blue covers the entire rug in a single unified tone, with the pattern revealed entirely through pile height variation — raised arcs catching light differently than the flat ground, creating a subtle but captivating two-tone effect within the same color family.
Light Oak Hardwood
Honey Maple Wood
Pale Grey Concrete
White Polished Tile
Blonde Bamboo

Ideas for Your Space
About This Rug
The Whan Denim Area Rug is a striking statement piece that brings bold, sculptural energy to any room. Crafted from premium wool in India using a hand-tufted technique, this rug features a rich denim blue tone-on-tone design with sweeping concentric arcs and geometric curves that create a mesmerizing Art Deco-inspired pattern. The raised pile carving gives the surface a three-dimensional texture — the arcs and straight lines catch light differently depending on the angle, making the rug feel alive and dynamic.
At 0.39 inches of medium pile and 0.59 inches total thickness, it delivers a satisfying plushness underfoot without being overly shaggy. The all-wool construction means it's naturally durable, resilient, and soft — a material that only gets better with age. This rug works beautifully in modern living rooms, home offices, or bedrooms where you want a sophisticated focal point without introducing multiple colors.
Professional cleaning is recommended to keep it looking its best. Pair with a rug pad for added grip and comfort.
Care & Cleaning
To keep your wool or cotton rugs in top shape, follow these steps:
- Begin by blotting any stains with a dry cotton or white paper towel.
- Use a blunt instrument to carefully remove food or debris.
- Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
- Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
- For the best results, we advise a yearly professional cleaning.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2x3 Small | 2' x 3' Rectangle | Rolled | 24x6x5 |
| 5x7 Area Rug | 5' x 7'6" Rectangle | Rolled | 60x8x7 |
| 8x10 Area Rug | 8' x 10' Rectangle | Rolled | 96x8x8 |

Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Whan Denim Area Rug
















