Description
Sink your feet into over 3 inches of rich chocolate brown shag pile — the Dalyn Impact IA100 is pure plush luxury in a clean, modern solid.
A rectangular ultra-plush shag area rug in a deep, rich chocolate brown. The entire surface is covered in long, dense, loosely curled fibers approximately 3 inches in height, creating a thick, cloud-like texture. The solid color is predominantly warm chocolate brown with natural shadowing within the pile creating subtle dark brown and near-black depth variations — no pattern, no border, no fringe. The edges are cleanly bound with no tassels or fringe detail. The overall impression is of a luxuriously thick, monochromatic shag with a soft, organic surface texture that catches light gently across its depth.
- Exceptional 3.15-inch pile height — one of the deepest shags available
- Rich chocolate brown solid color — versatile and grounding
- Ultra-plush, fluffy texture for maximum underfoot comfort
- Cotton backing for stability and structure
- Clean modern aesthetic — no pattern, all texture
- Works as a statement rug or layered over a flatweave
Product Details
Product Attributes
Styling Guide
cozy, grounded, and effortlessly warm
warm paletteA deep, warm chocolate brown dominates the entire surface, with subtle dark brown and near-black shadows nestled within the pile's depth — the result is a rich, moody single-color palette that feels both cozy and sophisticated.
Honey Oak Hardwood
Medium Walnut Wood
Light Maple
Warm Beige TileIdeas for Your Space
About This Rug
The Dalyn Impact IA100 in Chocolate is the kind of rug that makes you want to kick off your shoes the moment you walk in the room. With a deep, rich chocolate brown pile standing at over 3 inches high, this ultra-plush shag rug delivers serious underfoot luxury. The solid, tone-on-tone coloring gives it a clean, modern look that works beautifully in contemporary living rooms, bedrooms, or any space that needs a cozy anchor.
The dense, fluffy texture catches light in subtle ways, creating gentle depth and dimension across the surface despite its single-color palette. The cotton backing keeps it grounded, and the substantial pile height means it feels as good as it looks. Whether you're layering it over a larger flatweave or letting it stand alone as the focal point of a room, this chocolate shag brings warmth and tactile comfort that's hard to beat.
A solid choice for anyone who wants a bold, plush statement without a busy pattern.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2x3 Small | 2' x 3' Rectangle | Rolled | 25x8x8 |
| 3x5 Small | 3'6" x 5'6" Rectangle | Rolled | 44x8x8 |
| 5x7 Area Rug | 5' x 7'6" Rectangle | Rolled | 61x9x9 |
| 7 Runner | 2'3" x 7'6" Runner | Rolled | 28x10x10 |
| 8x10 Area Rug | 8' x 10' Rectangle | Rolled | 99x11x11 |
| 9x12 Area Rug | 9' x 13' Rectangle | Rolled | 111x12x12 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Dalyn Impact IA100 Chocolate Area Rug