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DKNY Pure Purl Denim Ivory Modern Indoor Area Rug

Sale Price:
$899
Regular Price:
$2,960

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Description

A softly textured ivory and gray chevron rug that brings modern geometric style to any room — understated, versatile, and endlessly livable.

A rectangular area rug with an allover chevron (zigzag) pattern covering the entire surface from edge to edge. The base color is a warm ivory-cream, with muted gray tones forming the V-shaped chevron rows. The pattern has a slightly heathered, textured quality — the lines are not perfectly crisp but have a woven, organic irregularity that gives the rug depth. The pile is medium height (0.4 inch), with a smooth but subtly textured surface visible in the weave. Edges are cleanly bound with no fringe or tassels. The overall impression is calm, modern, and quietly sophisticated — a neutral geometric that reads as both contemporary and timeless.

  • Allover chevron zigzag pattern in ivory and muted gray
  • Textured medium pile (0.4 inch) with organic, woven feel
  • Neutral palette pairs with virtually any decor style
  • Modern aesthetic suits contemporary and transitional rooms
  • Rectangular shape ideal for anchoring living or dining spaces
  • No fringe or tassels — clean, tailored edge finish
ColorsChestnut
ConstructionHandmade
MaterialFace: 93% Wool / Face: 7% Other Fibers / Warp: 93% Wool / Warp: 7% Other Fibers
PileMedium Pile
Pile Height0.4"
StylesMid-Century Modern
Made InIndia
Thickness0.4"
Product Details

Product Attributes

Styling Guide

calm, airy, and quietly sophisticated

neutral palette

A warm ivory base dominates the surface, with soft gray chevron lines woven throughout — the two tones blend in a slightly heathered, organic way that feels calm and sophisticated rather than stark.

Pair this rug with
Walls
Crisp White
Soft Dove Gray
Pale Sky Blue
Warm Greige
Muted Sage
Furniture & Accents
Light Ash Wood
Warm White Lacquer
Brushed Brass
Slate Blue Velvet
Natural Linen
Charcoal Bouclé
Flooring
Light Oak Hardwood
Pale Gray Luxury Vinyl Plank
Polished Concrete
Avoid pairing with
Terracotta Orange
Deep Burgundy
Bright Yellow
Dark Walnut Hardwood
Red Cherry Wood
Terracotta Tile
Style
modern minimalistScandinavian contemporarytransitional coastal
Ideas for Your Space

About This Product

The DKNY Pure Purl area rug brings a clean, modern sensibility to any room with its allover chevron pattern rendered in soft ivory and muted gray tones. The textured surface gives the zigzag design a handcrafted, organic quality — each row of V-shapes has a slightly irregular, woven feel that adds depth without overwhelming the space. At 0.4 inches of medium pile, it sits comfortably underfoot while keeping a low-profile look that works beautifully in contemporary and transitional interiors.

The neutral ivory and gray palette is endlessly versatile — it pairs effortlessly with everything from cool blues and charcoals to warm wood tones and natural linens. Whether you're anchoring a living room seating arrangement, adding texture to a bedroom, or layering it over a larger flatweave, the Purl's understated geometric pattern does the heavy lifting without competing with your furniture. A sophisticated choice for anyone who wants pattern without the noise.

Care & Cleaning

Preserve the beauty of your rugs with these care instructions:

  1. For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
  2. Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
  3. Engage professional rug cleaning services as required to maintain the rug's quality and longevity.

For more information, check out our Rug Care Instructions.

Size Guide
Standard Size GroupShipping Dimensions (LxWxH)Weight (lb)
5'3" x 7'3" Rectangle64x7x718.9994 lb
7'9" x 9'9" Rectangle95x9x936.998 lb
8'6" x 11'6" Rectangle104x10x1047.999 lb
9'9" x 13'9" Rectangle118x11x1165.9998 lb

Customer Reviews

DKNY Pure Purl Denim Ivory Modern Indoor Area Rug

$899.00
$2,960.00
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