Description
A jewel-toned Persian floral masterpiece — the Allur's deep navy base bursts with orange, green, and gold blooms for a look that's bold, traditional, and utterly striking.
A rectangular area rug with a deep navy blue field covered in an allover traditional Persian floral and medallion pattern. The motifs are rendered in warm orange, golden yellow, leafy green, cream, and red, arranged in a repeating diamond-trellis layout of blooming flowers and scrolling vines. A classic multi-line border in navy and red frames the entire design. The pile is medium height with a smooth, machine-woven surface texture. Edges are cleanly bound with no fringe or tassels. At a glance, the rug reads as a bold, jewel-toned traditional Persian carpet with a vibrant, almost painterly quality.
- Deep navy base with vibrant orange, green, gold, and cream floral motifs
- Intricate allover Persian medallion and floral pattern
- Medium pile (0.25 in) — comfortable underfoot for daily use
- Foam latex backing keeps rug firmly in place
- Classic border framing adds a polished, finished look
- Machine-made durability suited for high-traffic living spaces
Product Details
Product Attributes
Styling Guide
rich, jewel-toned, and globally inspired
cool paletteA deep, rich navy blue dominates the field, setting a dramatic stage for bursts of warm orange, golden yellow, and leafy green floral motifs, with cream and red accents woven throughout — a palette that feels like a jewel box brought to life.
Honey Oak Hardwood
Light Maple Wood
Warm Beige Tile
Grey Luxury Vinyl Plank
Ideas for Your Space
About This Rug
The Nourison Allur is a stunning navy blue area rug that brings the richness of traditional Persian design into any modern home. Its deep navy background is alive with an intricate allover floral and medallion pattern rendered in vibrant orange, golden yellow, leafy green, cream, and red — a jewel-toned palette that feels both bold and timeless. The trellis-like layout of blooming motifs creates a sense of movement and depth, while a classic border frames the design with elegant structure.
Machine-made with a medium pile (0.25 inches), this rug offers a comfortable underfoot feel and solid durability for everyday living spaces. The foam latex backing keeps it securely in place on hard floors. Whether you're anchoring a living room seating area, adding warmth to a dining room, or layering it in a study or bedroom, the Allur's rich color story and ornate pattern make it an instant focal point.
It's a great choice for anyone who loves the look of a traditional Persian rug but wants the accessibility and value of a machine-made piece.
Care & Cleaning
Preserve the beauty of your rugs with these care instructions:
- For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
- Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
- Engage professional rug cleaning services as required to maintain the rug's quality and longevity.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2' x 3' Rectangle Rectangle | 2' x 3' Rectangle | Rolled | 24x2.5x2.5 |
| 2'3" x 7'6" Runner Runner | 2'3" x 7'6" Runner | Rolled | 27x5.5x5.5 |
| 3' x 5' Rectangle Rectangle | 3' x 5' Rectangle | Rolled | 36.22x3.93x3.93 |
| 4' x 6' Rectangle Rectangle | 4' x 6' Rectangle | Rolled | 48x4.75x4.75 |
| 5'3" x Round Round | 5'3" x Round | Rolled | 63.39x3.54x3.54 |
| 5'3" x 7'3" Rectangle Rectangle | 5'3" x 7'3" Rectangle | Rolled | 63x5.5x5.5 |
| 6' x 9' Rectangle Rectangle | 6' x 9' Rectangle | Rolled | 72.44x5.91x5.91 |
| 7' x 10' Rectangle Rectangle | 7' x 10' Rectangle | Rolled | 84.25x6.3x6.3 |
| 7’10” x Round Round | 7’10” x Round | Rolled | 94.88x4.33x4.33 |
| 7'10" x 9'10" Rectangle Rectangle | 7'10" x 9'10" Rectangle | Rolled | 94x6.5x6.5 |
| 9' x 12' Rectangle Rectangle | 9' x 12' Rectangle | Rolled | 50x17x17 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
Nourison Allur Navy Multicolor Bohemian Indoor Area Rug