DKNY Pure Framework Camel Modern Indoor Area Rug
Size
Description
Chunky woven jute meets clean grid design — the Framework rug brings warm, organic texture in a bold six-square checkered layout that works in almost any room.
A rectangular area rug in warm sandy beige and soft cream, featuring a bold six-panel checkered grid layout — two columns of three large squares divided by slightly raised tan border lines running both horizontally and vertically. The entire surface is constructed from chunky, tightly woven natural jute, giving it a heavily textured, almost basket-weave appearance with visible fiber depth. The color variation between the grid lines (slightly deeper tan) and the square panels (lighter beige-cream) is subtle but creates clear visual definition. Edges are cleanly bound with no fringe or tassels. The overall impression is of a natural, earthy, artisanal piece with a modern geometric sensibility.
- Chunky hand-woven jute construction — rich organic texture
- Bold six-panel checkered grid pattern in warm beige and cream
- 0.75 inch pile height — substantial feel underfoot
- 100% natural jute fiber — earthy, eco-conscious material
- Versatile neutral palette pairs with almost any decor
- Cotton backing for added stability
Product Details
Product Attributes
Styling Guide
calm, grounded, and naturally textured
warm paletteA warm, sandy beige dominates the surface, with slightly lighter cream tones filling the large square panels and a deeper tan running through the grid lines — the overall palette feels like sun-bleached linen, calm and effortlessly natural.
Honey Oak Hardwood
Light Maple Wood
Whitewashed Pine
Warm Grey Concrete
Pale Limestone Tile
Ideas for Your Space
About This Rug
The DKNY Pure Framework rug brings effortless, organic texture to any room with its chunky hand-woven jute construction and clean grid pattern. Six large square panels are divided by slightly raised tan borders, creating a bold checkered layout that feels both modern and grounded. The palette is all warm neutrals — sandy beige, soft cream, and natural tan — making it an incredibly versatile anchor for living rooms, bedrooms, or entryways.
At 0.75 inches thick, it has a satisfying presence underfoot without being a full shag, and the natural jute fibers give it that earthy, tactile quality that synthetic rugs simply can't replicate. It's the kind of rug that looks right at home in a minimalist loft, a coastal cottage, or a farmhouse dining room. Note that as a natural fiber rug, it's best suited for low-moisture areas and spot cleaning.
If you're looking for a statement piece that whispers rather than shouts — all texture, no fuss — the Framework is it.
Care & Cleaning
To keep your wool or cotton rugs in top shape, follow these steps:
- Begin by blotting any stains with a dry cotton or white paper towel.
- Use a blunt instrument to carefully remove food or debris.
- Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
- Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
- For the best results, we advise a yearly professional cleaning.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2' x 3' Rectangle Rectangle | 2' x 3' Rectangle | Rolled | 24x5x5 |
| 5' x 7'6" Rectangle Rectangle | 5' x 7'6" Rectangle | Rolled | 61x8x8 |
| 8' x 10' Rectangle Rectangle | 8' x 10' Rectangle | Rolled | 96x9x9 |
| 8'6" x 11'6" Rectangle Rectangle | 8'6" x 11'6" Rectangle | Rolled | 103x10x10 |
| 9'6" x 13'6" Rectangle Rectangle | 9'6" x 13'6" Rectangle | Rolled | 115x11x11 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
DKNY Pure Framework Camel Modern Indoor Area Rug