Description
A warm sand-toned rug with a clean raised grid pattern and plush 0.75" pile — the kind of neutral that actually has personality.
A rectangular high-pile area rug in warm sandy beige and soft cream tones. The surface features a clean, raised grid pattern that divides the rug into six large rectangular panels — two columns of three rows — created by slightly recessed lines of tighter weave against a fuller pile field. The overall texture is dense and looped, with a tactile, woven appearance that catches light and creates subtle shadow depth along the grid lines. The color is a unified warm sand tone with the grid lines appearing in a slightly lighter cream, creating a tone-on-tone effect. Edges are cleanly bound with no fringe or tassels. The rug has a calm, architectural quality — modern and minimal at a glance.
- Warm sand and cream palette — works with almost any decor
- Subtle raised grid pattern adds architectural interest
- Plush 0.75" high pile — soft and substantial underfoot
- Clean modern geometric design by DKNY Pure
- Cotton backing for added stability
- Versatile neutral tone suits living rooms, bedrooms, and more
Product Details
Product Attributes
Styling Guide
calm, grounded, and quietly sophisticated
warm paletteA warm, unified palette of sandy beige and soft cream — the base is a rich natural sand tone with slightly lighter cream tones tracing the grid lines, creating a tone-on-tone effect that feels calm and sophisticated rather than flat.
Honey Oak Hardwood
Light Ash Wood
Warm Grey Luxury Vinyl Plank
Pale Travertine Tile
Ideas for Your Space
About This Product
The DKNY Pure Framework Sand area rug brings effortless modern sophistication to any room. Its warm beige and cream palette is anchored by a clean grid pattern — subtle raised lines divide the surface into a series of rectangular panels, giving it a quietly geometric, architectural feel without being loud or busy. The high-pile, 0.75-inch thick construction delivers a satisfying plushness underfoot, while the tightly woven texture adds visual depth and dimension that reads beautifully in natural light.
The neutral sand tones make it an incredibly versatile foundation — equally at home in a minimalist Scandinavian living room, a transitional bedroom, or a farmhouse-inspired dining space. Whether you're layering it over hardwood floors or placing it on its own, the Framework rug anchors a room with calm, grounded energy. The cotton backing adds stability, and the durable construction means it holds up well in everyday living spaces.
If you've been searching for a neutral rug that's anything but boring, this is it.
Care & Cleaning
To keep your wool or cotton rugs in top shape, follow these steps:
- Begin by blotting any stains with a dry cotton or white paper towel.
- Use a blunt instrument to carefully remove food or debris.
- Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
- Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
- For the best results, we advise a yearly professional cleaning.
For more information, check out our Rug Care Instructions.
Size Guide
| Standard Size Group | Shipping Dimensions (LxWxH) | Weight (lb) |
|---|---|---|
| 2' x 3' Rectangle | 24x5x5 | 4.9979 lb |
| 5' x 7'6" Rectangle | 61x8x8 | 32.9988 lb |
| 8' x 10' Rectangle | 96x9x9 | 70.4994 lb |
| 8'6" x 11'6" Rectangle | 103x10x10 | 87.9997 lb |
| 9'6" x 13'6" Rectangle | 115x11x11 | 105.9983 lb |
Customer Reviews
DKNY Pure Framework Sand Modern Indoor Area Rug