DKNY Pure Framework Silver Modern Indoor Area Rug
Size
Description
A plush, heathered gray and cream rug with a bold block-grid design — the DKNY Pure Framework brings modern texture and quiet sophistication to any space.
A rectangular area rug with a heathered gray and cream surface divided into six large rectangular sections by subtle raised lines, creating a clean block-grid or 'framework' pattern. The overall color is a warm, muted gray with cream and beige undertones, achieved through a tonal woven texture that gives the surface natural variation and depth. The pile is high and dense, with a slightly shaggy, hand-woven appearance — not smooth or flat, but visibly textured with individual fibers visible. The grid lines are formed by slightly deeper gray tonal shifts rather than contrasting colors. Edges are cleanly bound with no fringe or tassels. The rug has a calm, organic, modern aesthetic at a glance.
- Plush 0.75" high pile — soft and substantial underfoot
- Bold block-grid geometric pattern in gray and cream
- Heathered woven texture with natural tonal variation
- Neutral palette pairs with virtually any decor
- Cotton backing for added stability and grip
- Modern minimalist design by DKNY Pure
Product Details
Product Attributes
Styling Guide
calm, grounded, and quietly sophisticated
neutral paletteA soft, heathered blend of warm gray and cream dominates the surface, with subtle silver undertones woven throughout. The tonal variation gives the rug depth and a natural, organic feel rather than a flat, uniform look.
Light Maple Hardwood
White Oak Hardwood
Pale Gray Luxury Vinyl Plank
Polished Concrete
Light Tile
Ideas for Your Space
About This Rug
The DKNY Pure Framework rug brings understated sophistication to any room with its soft gray and cream palette and bold block-grid design. The surface is divided into large rectangular sections by subtle raised lines, creating a clean geometric framework that feels both modern and quietly artistic. With a generous 0.75-inch high pile, this rug is plush underfoot and adds real warmth and texture to hardwood or tile floors.
The heathered, hand-woven texture gives it a natural, organic quality — it's not flat or printed, but genuinely dimensional, with tonal variation that keeps it visually interesting without being loud. The neutral silver-gray and cream tones make it incredibly versatile — it works equally well in a minimalist living room, a contemporary bedroom, or a transitional dining space. The cotton backing adds stability, and the durable construction means it holds up to everyday foot traffic.
If you're looking for a rug that anchors a room without competing with your furniture, the Framework delivers exactly that — quiet confidence in a beautifully textured package.
Care & Cleaning
To keep your wool or cotton rugs in top shape, follow these steps:
- Begin by blotting any stains with a dry cotton or white paper towel.
- Use a blunt instrument to carefully remove food or debris.
- Combine a minimal quantity of dish soap with a cup of cold water. Use this solution and a clean sponge to gently clean the stain. Avoid over-saturating the rug. Blot the cleaned area dry with a towel.
- Keep away from excessive heat or agitation as wool and cotton rugs are susceptible to bleeding and staining.
- For the best results, we advise a yearly professional cleaning.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 2' x 3' Rectangle Rectangle | 2' x 3' Rectangle | Rolled | 24x5x5 |
| 5' x 7'6" Rectangle Rectangle | 5' x 7'6" Rectangle | Rolled | 61x8x8 |
| 8' x 10' Rectangle Rectangle | 8' x 10' Rectangle | Rolled | 96x9x9 |
| 8'6" x 11'6" Rectangle Rectangle | 8'6" x 11'6" Rectangle | Rolled | 103x10x10 |
| 9'6" x 13'6" Rectangle Rectangle | 9'6" x 13'6" Rectangle | Rolled | 115x11x11 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
DKNY Pure Framework Silver Modern Indoor Area Rug