DKNY Pure Rows Ivory Beige Farmhouse Indoor Area Rug
Size
Colors
Description
A softly textured ivory and beige woven rug that brings quiet warmth to any room — the perfect neutral foundation for farmhouse, minimalist, or transitional spaces.
A rectangular area rug in warm ivory and sandy beige tones with an allover tightly woven, pebbled texture that creates a subtle tonal pattern across the entire surface. The weave produces a fine, organic grid-like texture — similar to a basket weave or looped pile — with no distinct motif or border. The color is consistent across the field, shifting slightly between ivory and warm beige depending on light angle. The pile is medium-high at 0.6 inches, giving the surface a soft, slightly raised appearance. Edges are cleanly bound with no fringe or tassels. Overall impression: a calm, solid-looking neutral rug with quiet textural depth.
- Soft ivory and beige tonal palette — works with almost any décor
- Subtly textured woven surface adds depth without bold pattern
- 0.6 inch high pile for comfortable, cushioned underfoot feel
- Farmhouse and minimalist aesthetic — clean and unfussy
- Versatile neutral that layers beautifully under furniture
- No fringe or tassels — clean bound edges for a modern look
Product Attributes
Styling Guide
calm, airy, and naturally grounded
warm paletteA warm ivory dominates the surface, softening into sandy beige tones across the woven texture — the overall palette feels like natural linen in afternoon light, quiet and effortlessly neutral.
Honey Oak Hardwood
Light Maple Wood
White Oak Wide Plank
Pale Grey Limestone Tile
Ideas for Your Space
About This Rug
The DKNY Pure Rows area rug brings effortless calm to any room with its soft ivory and beige tones and subtly textured woven surface. The allover tonal weave creates a gentle, organic pattern that reads as nearly solid from a distance — making it one of those rare rugs that works with almost any décor. At 0.6 inches of pile height, it offers a comfortable underfoot feel that's plush without being overly thick.
The neutral palette leans farmhouse and minimalist, pairing beautifully with natural wood furniture, linen upholstery, and whitewashed walls. It's equally at home in a Scandinavian-inspired living room, a cozy bedroom, or a transitional dining space. The clean, unfussy aesthetic means it won't compete with bold furniture or artwork — instead, it grounds the room with warmth and texture.
Whether you're layering it under a statement coffee table or letting it anchor a bedroom, the Pure Rows rug delivers understated sophistication that never goes out of style.
Care & Cleaning
Preserve the beauty of your rugs with these care instructions:
- For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
- Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
- Engage professional rug cleaning services as required to maintain the rug's quality and longevity.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 5'3" x 7'3" Rectangle Rectangle | 5'3" x 7'3" Rectangle | Rolled | 64x9x9 |
| 8' x 10' Rectangle Rectangle | 8' x 10' Rectangle | Rolled | 97.5x10x10 |
| 8'6" x 11'6" Rectangle Rectangle | 8'6" x 11'6" Rectangle | Rolled | 103.5x11x11 |
| 9'9" x 13'9" Rectangle Rectangle | 9'9" x 13'9" Rectangle | Rolled | 118x11x11 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
DKNY Pure Rows Ivory Beige Farmhouse Indoor Area Rug