Description
A serene, all-ivory woven rug with subtle texture and a plush 0.6" pile — the perfect neutral anchor for farmhouse, minimalist, or contemporary spaces.
A rectangular area rug in a uniform warm ivory color covering the entire surface with no contrasting pattern or border. The construction is a tightly woven pile with a subtle tone-on-tone texture visible across the face — small, even weave ridges that catch light gently without creating a distinct pattern. The pile sits at approximately 0.6 inches, giving the surface a soft, slightly raised appearance. Edges are cleanly bound with no fringe or tassels. The overall impression is of a serene, solid-colored rug with quiet tactile depth — like a blank canvas in the warmest possible neutral.
- Soft ivory tone-on-tone woven surface with subtle texture
- High pile at 0.6 inches — plush and substantial underfoot
- Versatile neutral palette works in farmhouse, modern, or Scandi spaces
- Clean bound edges with no fringe for a polished, minimal look
- Ideal as a standalone anchor or layering rug
- DKNY Pure collection — designer quality with understated style
Product Attributes
Styling Guide
calm, airy, and effortlessly refined
neutral paletteA warm, luminous ivory that shifts between soft cream and near-white depending on the light — completely uniform across the surface with no contrast, creating a serene, enveloping palette that feels both fresh and cozy.
Honey Oak Hardwood
Light Maple Wood
Ideas for Your Space
About This Product
The DKNY Pure Rows area rug is a study in quiet sophistication — an all-ivory, tone-on-tone woven surface that brings warmth and calm to any room without demanding attention. Its subtle texture comes from a tightly woven construction with a gentle high-pile finish at 0.6 inches thick, giving it a soft, substantial feel underfoot that belies its clean, minimal appearance. The near-solid ivory palette reads as cream in warm light and bright white in natural daylight, making it incredibly versatile across a wide range of interiors — from airy farmhouse dining rooms to sleek contemporary living spaces.
Its neutral, understated character makes it an ideal layering rug or a standalone anchor piece beneath a sofa or bed. Whether you're building a Scandinavian-inspired retreat or a cozy cottage aesthetic, this rug disappears into the background in the best possible way, letting your furniture and décor take center stage while quietly tying the whole room together.
Care & Cleaning
Preserve the beauty of your rugs with these care instructions:
- For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
- Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
- Engage professional rug cleaning services as required to maintain the rug's quality and longevity.
For more information, check out our Rug Care Instructions.
Size Guide
| Standard Size Group | Shipping Dimensions (LxWxH) | Weight (lb) |
|---|---|---|
| 5'3" x 7'3" Rectangle | 64x9x9 | 27.9987 lb |
| 8' x 10' Rectangle | 97.5x10x10 | 56.9983 lb |
| 8'6" x 11'6" Rectangle | 103.5x11x11 | 72.9995 lb |
| 9'9" x 13'9" Rectangle | 118x11x11 | 93.9985 lb |
Customer Reviews
DKNY Pure Rows Ivory Farmhouse Indoor Area Rug