DKNY Pure Rows Ivory Taupe Farmhouse Indoor Area Rug
Size
Colors
Description
Soft ivory and taupe tones woven into a subtle loop texture — the DKNY Pure Rows rug is the neutral anchor every room needs.
A rectangular area rug in warm ivory and taupe, woven in a dense, allover loop-pile construction that creates a subtle, tone-on-tone textured surface. The ivory base dominates, with taupe woven throughout in a fine, uniform loop pattern that gives the rug a slightly dimensional, tactile appearance — similar to a bouclé or berber weave but tighter and more refined. There is no distinct pattern or motif; the visual interest comes entirely from the texture and the gentle interplay of the two neutral tones. The pile is approximately 0.6 inches high, giving the rug a full, substantial look. Edges are cleanly bound with no fringe or tassels. The overall impression is of a quiet, warm, natural-fiber-inspired rug that reads as both simple and sophisticated.
- Soft ivory and taupe tone-on-tone loop texture
- High pile at 0.6 inches — warm and substantial underfoot
- Versatile neutral palette suits farmhouse, modern, and Scandi styles
- No fringe or tassels — clean, tailored edges
- No backing — pairs well with a rug pad on hardwood floors
- Layering-friendly design works over larger flatweave rugs
Product Details
Product Attributes
Styling Guide
quiet, warm, and grounded
warm paletteA warm ivory base dominates the surface, with taupe woven throughout in a subtle, tone-on-tone loop pattern that shifts slightly in the light — giving the rug depth without any bold contrast. The overall palette feels like natural linen or undyed wool: quiet, warm, and effortlessly neutral.
Honey Oak Hardwood
Light Maple Wood
Whitewashed Pine
Warm Grey Luxury Vinyl Plank
Pale Concrete
Ideas for Your Space
About This Rug
The DKNY Pure Rows area rug brings effortless calm to any room with its soft ivory and taupe palette woven in a subtle, tone-on-tone loop texture. The surface has a gentle, tactile quality — not flashy, but deeply satisfying underfoot — with a 0.6-inch high pile that adds warmth without bulk. Its neutral, earth-toned color story makes it one of the most versatile rugs you can own: it layers beautifully under a statement coffee table, anchors a minimalist bedroom, or softens a farmhouse-style dining room without competing with anything around it.
The understated woven texture catches light in a way that keeps the rug visually interesting despite its simplicity. Whether you're going for a Scandinavian-inspired look, a cozy farmhouse feel, or a clean contemporary aesthetic, this rug adapts. It's the kind of piece that makes a room feel pulled together without anyone being able to pinpoint exactly why — and that's the mark of a truly well-designed rug.
Care & Cleaning
Preserve the beauty of your rugs with these care instructions:
- For spills, immediately blot with a clean cloth or sponge. Use a carpet stain remover and follow the cleaner's instructions.
- Regular hand vacuuming on the lowest setting without the use of the beater bar is recommended.
- Engage professional rug cleaning services as required to maintain the rug's quality and longevity.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 5'3" x 7'3" Rectangle Rectangle | 5'3" x 7'3" Rectangle | Rolled | 64x9x9 |
| 8' x 10' Rectangle Rectangle | 8' x 10' Rectangle | Rolled | 97.5x10x10 |
| 8'6" x 11'6" Rectangle Rectangle | 8'6" x 11'6" Rectangle | Rolled | 103.5x11x11 |
| 9'9" x 13'9" Rectangle Rectangle | 9'9" x 13'9" Rectangle | Rolled | 118x11x11 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
DKNY Pure Rows Ivory Taupe Farmhouse Indoor Area Rug