Description
A thick, cloud-soft beige rug with a bold raised square grid — the West End Ave brings modern texture and quiet luxury to any room.
A rectangular area rug in a warm, uniform beige tone featuring a bold tone-on-tone raised square grid pattern across the entire surface. The squares are large and evenly spaced, separated by slightly recessed lines of the same beige color, creating a subtle checkerboard-like dimensional effect through texture rather than color contrast. The pile is thick and plush — approximately 1.26 inches — giving the surface a soft, cloud-like appearance with a slight sheen where light catches the raised blocks. Edges are cleanly bound with no fringe or tassels. The overall impression is of a modern, minimalist geometric rug in a single warm neutral tone with quiet visual depth.
- Thick 1.26" plush pile — noticeably soft underfoot
- Tone-on-tone beige raised square grid pattern
- Modern geometric checkered design suits any décor
- Jute backing for natural grip and stability
- Versatile neutral palette pairs with virtually any room
- Dimensional texture catches light beautifully
Product Details
Product Attributes
Styling Guide
calm, grounded, and quietly luxurious
neutral paletteAn all-over warm beige palette where the raised square blocks and the recessed grid lines create a subtle two-tone effect — same color family, but the play of light and shadow gives the surface quiet depth and dimension.
Light Oak Hardwood
Honey Maple Wood
Pale Grey Tile
White Washed Wood
Light Luxury Vinyl Plank
Ideas for Your Space
About This Product
The DKNY West End Ave rug brings a quietly sophisticated tone-on-tone look to any room. A soft beige palette is laid out in a bold grid of raised square blocks, creating a checkered geometric pattern that reads as modern and clean without being cold. At 1.26 inches of plush pile, this rug is genuinely thick underfoot — the kind you notice the moment you step on it barefoot.
The texture is the real story here: the raised squares catch light differently than the recessed lines between them, giving the surface a subtle dimensional quality that photographs beautifully and looks even better in person. The neutral beige colorway makes it incredibly versatile — it layers effortlessly over hardwood, tile, or light-colored flooring, and pairs with virtually any furniture palette from warm walnut to cool white. Whether you're furnishing a living room, bedroom, or open-plan space, this rug anchors the room with understated style.
The jute backing adds natural grip and stability.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Size Guide
| Standard Size Group | Shipping Dimensions (LxWxH) | Weight (lb) |
|---|---|---|
| 3'11" x 5'11" Rectangle | 47x6x6 | 11.9998 lb |
| 5'3" x 7'3" Rectangle | 63x7x7 | 19.9981 lb |
| 6' x 9' Rectangle | 71x7x7 | 27.9987 lb |
| 7'10" x 9'10" Rectangle | 94x8x8 | 39.9985 lb |
| 9' x 12' Rectangle | 108x9x9 | 56.9983 lb |
Customer Reviews
DKNY West End Ave Beige Modern Indoor Area Rug