Description
A cloud-soft gray rug with a bold raised square grid — the West End Ave brings modern texture and serious plush underfoot comfort to any space.
A rectangular area rug in a monochromatic cool silver-gray colorway. The surface features a bold, allover grid of raised square blocks — each square approximately equal in size — separated by slightly recessed grooves that create a subtle tonal contrast between the raised pile and the lower channels. The overall effect resembles a large-scale tile or waffle grid pattern rendered entirely in shades of light gray and soft silver. The pile is thick and plush, approximately 1.26 inches high, with a dense, velvety texture visible across the entire surface. Edges are cleanly bound with no fringe or tassels. The rug has a soft, hazy sheen from the pile catching light. At a glance it reads as a sophisticated, textured gray rug with a modern geometric structure.
- Thick 1.26" plush pile — genuinely luxurious underfoot
- Tonal gray checkered square grid pattern — modern and versatile
- Cool silver-gray palette pairs with nearly any decor
- Jute backing for stability and natural grip
- High pile density gives a premium, substantial feel
- Contemporary design suits living rooms, bedrooms, and offices
Product Details
Product Attributes
Styling Guide
calm, cool, and quietly sophisticated
cool paletteA cool, monochromatic palette of soft silver-gray — the raised square grid appears slightly lighter than the recessed background, creating a subtle tonal contrast that feels sophisticated without being stark.
Light Ash Hardwood
White Oak Floors
Pale Gray Luxury Vinyl Plank
Polished Concrete
Light Maple
Ideas for Your Space
About This Product
The DKNY West End Ave rug brings a clean, modern sensibility to any room with its bold grid of raised square blocks set against a soft light gray background. The tonal checkered pattern — rendered entirely in shades of cool silver-gray — creates a subtle yet striking visual texture that reads as both contemporary and timeless. At 1.26 inches of plush pile height, this rug is genuinely luxurious underfoot, with a thick, fluffy surface that invites bare feet and anchors a seating area beautifully.
The tone-on-tone palette makes it incredibly versatile — it layers effortlessly under furniture, complements nearly any wall color, and works equally well in a minimalist living room, a serene bedroom, or a sophisticated home office. The jute backing keeps it grounded, and the substantial pile density gives it a premium, high-end feel. If you're looking for a gray area rug that's more than just a backdrop — one that actually adds visual interest without competing with your decor — the West End Ave delivers exactly that.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Size Guide
| Standard Size Group | Shipping Dimensions (LxWxH) | Weight (lb) |
|---|---|---|
| 3'11" x 5'11" Rectangle | 47x6x6 | 11.9998 lb |
| 5'3" x 7'3" Rectangle | 63x7x7 | 19.9981 lb |
| 6' x 9' Rectangle | 71x7x7 | 27.9987 lb |
| 7'10" x 9'10" Rectangle | 94x8x8 | 39.9985 lb |
| 9' x 12' Rectangle | 108x9x9 | 56.9983 lb |
Customer Reviews
DKNY West End Ave Grey Modern Indoor Area Rug