Description
Cloud-soft ivory pile with a subtle tone-on-tone grid — the West End Ave brings quiet modern texture to living rooms, bedrooms, and beyond.
A rectangular area rug in a uniform warm ivory/cream colorway with a tone-on-tone raised square grid pattern covering the entire surface. The squares are formed by slightly compressed or cut pile borders creating a subtle checkerboard-like grid of evenly spaced blocks across the full field of the rug. The pile is visibly thick and plush — approximately 1.25 inches — with a soft, velvety surface texture that catches light slightly differently in the raised versus recessed areas. Edges are cleanly bound with no fringe or tassels. The overall impression is of a cloud-soft, minimalist modern rug with quiet geometric structure rendered entirely in a single creamy ivory tone.
- Ultra-plush 1.26" pile — exceptionally soft underfoot
- Tone-on-tone ivory checkered square pattern
- Neutral ivory/cream palette pairs with virtually any décor
- Jute backing for stability on hard floors
- Modern minimalist aesthetic suits living rooms and bedrooms
- Thick and substantial — adds warmth and cushion to any space
Product Attributes
Styling Guide
serene, airy, and quietly luxurious
neutral paletteAn all-over ivory palette where the only contrast comes from the raised square grid — the same creamy white shifts subtly between the plush pile and the pressed borders, creating a tone-on-tone effect that feels both serene and quietly luxurious.
Light Honey Oak Hardwood
White-Washed Wood
Pale Gray Luxury Vinyl Plank
Polished Concrete
Light Maple
Ideas for Your Space
About This Product
The DKNY West End Ave Area Rug brings effortless modern elegance to any room with its tone-on-tone ivory checkered pattern and ultra-plush pile. At 1.26 inches thick, this rug feels luxuriously soft underfoot — the kind of softness you notice the moment you step on it. The subtle grid of raised squares is rendered entirely in creamy ivory, creating a sophisticated texture that reads as both minimalist and visually interesting.
It's the kind of rug that works with almost any interior — whether you're layering it over hardwood floors in a Scandinavian-inspired living room or anchoring a serene bedroom retreat. The jute backing keeps it grounded, and the neutral ivory palette makes it a natural companion to white, gray, natural wood, or even bold accent furniture. If you're looking for a rug that adds texture without competing with the rest of your décor, the West End Ave delivers exactly that — quiet confidence in a plush, cloud-like package.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Size Guide
| Standard Size Group | Shipping Dimensions (LxWxH) | Weight (lb) |
|---|---|---|
| 3'11" x 5'11" Rectangle | 47x6x6 | 11.9998 lb |
| 5'3" x 7'3" Rectangle | 63x7x7 | 19.9981 lb |
| 6' x 9' Rectangle | 71x7x7 | 27.9987 lb |
| 7'10" x 9'10" Rectangle | 94x8x8 | 39.9985 lb |
| 9' x 12' Rectangle | 108x9x9 | 56.9983 lb |
Customer Reviews
DKNY West End Ave Ivory Modern Indoor Area Rug