DKNY West End Ave Navy Ivory Modern Indoor Area Rug
Size
Description
A bold navy and white grid rug with a plush 1.26" pile — graphic, modern, and impossibly versatile. The kind of rug that anchors a room instantly.
A rectangular plush area rug with a deep, rich navy blue field covering approximately 80% of the surface. Crisp off-white grid lines run both horizontally and vertically across the entire rug, dividing the surface into a uniform allover square/checkered pattern — approximately 8-10 squares across the width. The pile is visibly thick and fluffy, with a slightly textured, looped-looking surface that catches light and gives the navy a dimensional quality. The edges are cleanly bound with no fringe or tassels. The overall impression is bold, graphic, and modern — like a giant navy tile floor rendered in soft plush.
- Bold navy and white allover grid/checkered pattern
- Luxuriously thick 1.26" plush pile — soft underfoot
- Modern, graphic design that works in any contemporary space
- Jute backing for stability on hard floors
- Deep navy color anchors a room without overwhelming it
- DKNY designer quality — elevated everyday style
Product Attributes
Styling Guide
crisp, graphic, and confidently cool
cool paletteA rich, deep navy blue dominates the entire field, with crisp off-white grid lines carving the surface into a bold, graphic checkerboard — high contrast and striking, yet surprisingly easy to pair with almost any palette.
Light Ash Hardwood
White Oak Plank
Pale Grey Luxury Vinyl
Polished Concrete
Light Maple Wood
Ideas for Your Space
About This Rug
The DKNY West End Ave rug makes a bold, graphic statement with its deep navy blue field broken up by a crisp white grid pattern — a clean, modern checkered design that feels both timeless and fresh. At 1.26 inches thick, the plush pile is noticeably soft underfoot, giving this rug a luxurious feel that punches well above its visual simplicity. The high-contrast navy and ivory color palette makes it incredibly versatile — it anchors a room without competing with your furniture or art.
Whether you're styling a sleek contemporary living room, a minimalist bedroom, or a Scandinavian-inspired space, this rug brings structure and depth without clutter. The jute backing keeps it grounded on hardwood or tile floors. The bold grid pattern photographs beautifully and reads as intentional design rather than a basic print — it's the kind of rug that makes guests ask where you got it.
A strong choice for anyone who wants a statement piece that still plays well with others.
Care & Cleaning
Follow these steps to keep your shag rugs looking their best:
- Use a wool-approved product in combination with spray extraction for cleaning.
- Note that shedding is a normal occurrence for shag rugs and will decrease over time. Avoid pulling the yarn out as it may cause rug damage.
- For effective cleaning, opt for canister vacuums without a beater bar. Vacuums that have beater bars and/or brushes, or those set too low, may potentially damage the rug's surface.
For more information, check out our Rug Care Instructions.
Rug Size Guide
| Standard Size Group | Actual Rug Dimensions | Ships In | Shipping Dimensions (LxWxH) |
|---|---|---|---|
| 3'11" x 5'11" Rectangle Rectangle | 3'11" x 5'11" Rectangle | Rolled | 47x6x6 |
| 5'3" x 7'3" Rectangle Rectangle | 5'3" x 7'3" Rectangle | Rolled | 63x7x7 |
| 6' x 9' Rectangle Rectangle | 6' x 9' Rectangle | Rolled | 71x7x7 |
| 7'10" x 9'10" Rectangle Rectangle | 7'10" x 9'10" Rectangle | Rolled | 94x8x8 |
| 9' x 12' Rectangle Rectangle | 9' x 12' Rectangle | Rolled | 108x9x9 |
Living Room Rugs
When selecting a living room rug, choose one that anchors your furniture by either placing all the legs on the rug or just the front legs, which helps define the seating area and enhances the room's acoustics.
Customer Reviews
DKNY West End Ave Navy Ivory Modern Indoor Area Rug